Talk about missing opportunities - with media darlings like that li'l Katie Couric up for grabs, why didn't President Bush jump in the bidding wars and offer her the job of White House Press Secretary? The endlessly self-referential national media loves talking about her and if The Pres had hired her, can you imagine the gushing love-fest from the White House Press Corp??
We'd get info like what the Commander In Chief thinks about Cruise, Pitt, Paris, hip new diet prgrams, and American Idol!! You know, the stuff Americans are really concerned about. And they could have held press conferences with windows open to fans of the Katie Show, holding signs that read We Luv U! and Bush Rocks Topeka, KA.
Maybe the offer was made and li'l Katie chafed at the term "secretary."
Or maybe he could have gone with the graphic-and -sound-effects laden "Insider" with Pat O'Brien to wow the press corp!
Or how about one-upping the loss of Meridith Viera from "The View" by naming Star "I-Love-Plastic-Surgery" Jones! Imagine the ratings boost for press conferences then.
In all, only 12 presidents have ever used a "press secretary," starting with FDR back in 1937. The second press secretary, J. Leonard Reinsch, used his accumen to later become CEO of Cox Broadcasting Association (now known as Cox Communications.)
Former President Clinton holds the record for highest number of Press Secretaries at four, but President Bush is closing in with Tony Snow marking number 3. I'd bet cash money numbers 4 and 5 are likely.
One person I know who won't be appointed is pretend news anchor Stephen Colbert, who at a recent roast of the President doled out far too much Truthiness in his comedy ("reality has a well-known liberal bias") and many on the dias were heard to mutter "We are not amused."