Designer Genitals

"It's a ripoff," says University of Tennessee at Memphis medical professor Thomas G Stovall, adding, that there is no scientific literature to back up the claims of a controversial surgical technique. The technique heralded by plastic surgeons and Dr. Stovall's warnings about it were featured in Friday's Washington Post.

The medical procedure is referred to as vaginal reconstruction and is based on a technique of firing a laser into a woman's gentials - Designer Vaginal Lasoplasty. Stovall adds that the claims of the process are more than dubious:

"It's really a heresy promoting this. But sex sells."

Stovall, a former president of the Soceity of Gynecological Surgeons, is a clinical professor of obstetrics and gynecology.

The creator of the technique, Dr. David Matlock, often seen on E! TV on "Dr. 90210" promotes his surgery via the internet and claims he's performed thousands of such procedures and trained about 140 doctors to repeat his success. He says it's what women want, it's safe and it makes him tons of cash. One patient mentioned in the article didn't just have this one surgery - she had a whole series of them, what doctor called a "Wonder Woman Makeover":

"(31-year old single mother Julie Barrigan had) several vaginal procedures, breast implants and a breast lift, abdominal liposuction and a "Brazilian butt augmentation," which involves reshaping the buttocks through a combination of liposuction and fat injections."

The act of intense body re-shaping and sculpting and lasering and injecting is a very personal decision. Maybe it helps and maybe it does not. I do know that surgery to re-shape and re-imagine the body is presented on The Entertainment Channel, which speaks volumes about the processes here. And I'm certain this type of "designer" body enhancements will continue to grow more popular.

Potions and promises to bring a new you into existence have been around as long as there have been people. Give it a science backdrop and a catchy advertisement, and the money follows. Dr. Matlock doesn't just offer a simple surgery - it's an Institute, with a Misson to "empower women with knowledge, choice and alternatives."