I thought I was the only one who had noticed it for a while -- that a Wendy's commercial was using music from The Violent Femmes "Blister In The Sun" to sell their greasy food. I did one of those spit-takes when I heard it -- and pondered if anyone at Wendy's might know the lyrics.
Who knows? Maybe some ad folks thought it would be funny.
Anyway, the other night while wasting time watching something mindless on TV, the commercial comes on and The Editor says -- "ummm ... is that ....?" So then I knew at least two people who thought the ad was a little odd.
Far ahead of the crowd though, was John at Salem's Lots, who not only wrote about the ad, but even had a comment on his post from the very unhapy Femmes bassist Brian Ritchie. "I see my life’s work trivialized at the hands of my business partner over and over again, although I have raised my objections numerous times. As disgusted as you are I am moreso ".
Way cool that Brian left a comment and like John, I've been a fan of the band too.
But my Creep-O-Meter went off the scale and broke years ago when advertisers started using great rock and roll songs to sell crap - or more accurately perhaps, to sell some product's Philosophy of Lifestyle.
Just last night I was caught off guard again when I realized some toothbrush company ad was using KISS' tune "I Wanna Rock And Roll All Night" for their toothbrush. At least they didn't change the lyrics to say "I wanna brush my teeth all night, and floss every day." And a friend just reminded me today that for some time now, Kentucky Fried Chicken uses the song "Sweet Home Alabama" to sell their greasy food. Call it ad-logic.
And in just a moment or two of web-searching, I found a web site which tracks all the rock and other music used in advertising, movies, tv, etc. So again, I'm very late to a party which has been going on for years. My dad used to tell me "Boy, when your boat comes in, you'll probably be at the airport."
Hell, half the time, I see some ad skitter across the screen and have absolutely no idea what has just been advertised. Was it a cologne? Floor wax? Car insurance? Diapers? Shoes? Drugs? These ads always seem to have Incredibly Happy People running among green fields, wearing sweaters draped over their shoulders with the sleeves making a knot, or making a car jump a bajillion feet or some folks taking a slow-motion stroll on the beach at sunrise and everyone shaking hands and hugging, somehow exhilarated at long last that some bane of life has become a boon instead.
Music can just arrive in the strangest ways from my surroundings, like that dude who had the theme from "The Exorcist" as the ring tone for his cell phone.
It all sort of reminds me that things have become a mega-miniature James Joyce-like stream of fragments and fractals, mash-ups of memories and moments blended to make some easily-digested smoothie of experience.