I noted some years back that folks were flocking to watch YouTube videos of the "unboxing" of numerous tech gadgets, phones and such. And from that, we can now view tens of thousands of video hours of folks opening packages and boxes of whatever you might wish to see.
Today, there's this woman named DisneyCollector on YouTube who has gotten over 93 million views of a video of opening some toy packages to reveal stickers and candy and maybe a toy here and there. With her own YouTube channel, it's estimated she is earning between 2 and 12 million dollars a year via ads on her page. A NYTime article ponders the trend here.
"YouTube in particular seems to have the ability to turn formerly unnamed, truly private little pleasures — the most insignificant of dopamine triggers — into rich, multichanneled cultures. Search “clean corn shuck,” and you will be surprisingly rewarded."
The writer of the article has a young child who loves watching DisneyCollector.
"Wouldn’t you rather watch a real Cookie Monster video?” I asked, after first watching it.
“No, no, Mommy,” my daughter said. “I like the toy. I like the hands on the toy.”
“Because I like it. A lot.”