It was to draw attention to some legislation passed this week in Congress, called the "Lowering Gas Prices to Fuel an America That Works Act of 2014". Except there was really zero action to push prices down, but to open up more drilling for oil and natural gas. More product might in a few years cause prices to fall ... maybe.
But really, it's the endless Wall Street speculation on commodities that drives prices. And worries from speculators about what continuing war in the Middle East might do to supplies and/or prices.
It's more of an Act which allows congress folks campaigning for re-election to say "I voted for the Lowering Gas Prices Act, but the Senate and Obama were against it."
Call it the Empty Slogan Act for 2014 Re-Election Campaigns.