Someone hacked into local Emergency Broadcast Systems in Montana and Michigan to warn viewers that dead bodies were coming back to life as Zombies.
Not really surprising since Zombies are so fashionable these days. Not really surprising since Fear Itself is so fashionable these days too - we're pummeled with Fear at every turn.
Fashionable Fears arrive in a steady stream: schools aren't safe, guns are everywhere, not enough guns are available, snowstorms are named like hurricanes, nuclear weapons are everywhere, asteroids are zooming overhead, the world economy is collapsing, gay people are taking over, illegal immigrants are taking over, government-by-Obama is taking over, Obama was re-elected, drone strikes are targeting everyone, giant soft drink servings are illegal, diet soft drinks give you diabetes, there's no jobs, robots run factories, banks will rob you, the church is full of pedophiles, all sports are fixed, all athletes cheat, the wealthy are under attack, the poor are under attack, prisons are full, prisons are being emptied, the planet is melting, the planet is freezing, food is full of secret genetic mutations, water is poison, your phone/computer/identity has been hacked, you're being stalked by your ex, there's too much information, there's no information being shared, bullies are taking over, space aliens are taking over, you're too fat, you're too skinny, your neighbor is a doomsday prepper, Truth is out of style, you can't afford healthcare, everyone is addicted to prescription pills, radioactive tsunamis and mega-storms are being created by secret military weather machines .... the Apocalypse has begun ...
Fear is the fashion. Fear is a customizable brand.
Remember, all you have to fear is Fear Itself.