Tuesday, February 26, 2013

Mobile Apps Control Happiness?

A company called Apigee, which makes mobile apps and other APIs (application program interface), conducted a recent survey which boasts that people rate having apps above having water.

Not surprising an app company claims apps are All Important. But the results of their 760 person survey in Europe and the U.S. seem rather odd indeed. Full story from Apigee here.

Some highlights:

When asked the age at which it’s appropriate for a child to receive their first smartphone, 75% say somewhere between the ages of 12 and 16. However, 2% of Germans say a one-year-old child should have a smartphone, 8% of Americans say the right age is 10, and 6% of people in the U.S. and Spain say parents should wait until kids reach the age of 18 before giving them their first smartphone."

Other results:

-- 85% of respondents would rather give up drinking water than delete all of their mobile apps.

-- 82% cannot go a day without their critical mobile apps. In Spain, 93% cannot go a day without their apps.

-- 50% of Americans claim they cannot go four hours without mobile apps.

-- 48% would not be able to check email without mobile apps.

-- 32% claim they cannot wake up in the morning without an app.

-- 23% say they cannot feel happy without their mobile apps.

-- 19% would not be able to maintain their relationships without mobile apps.

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