It's being called "Operation Immortality", an attempt to launch a saving throw for humanity into outer space.
The truth is much simpler. Richard Gariott, the video game tycoon, is the next "tourist" taking a flight to the International Space Station and he's running a contest to promote his new video game, "Tabula Rasa" in which U.S. residents can get a digital DNA sample and/or game character placed on a memory stick (aka The Immortality Drive) which he will ferry to the ISS.
The ISS really just needs to start selling advertising space on the exterior of the orbiting platform.
The recent commercial efforts for space earned one failure this past weekend when the latest SpaceX launch apparently exploded and thus lost the ashen remains of poor James "Scotty" Doohan and astronaut Gordon Cooper aboard the craft.
Richard Branson meanwhile is working on a mere $200,000-per-ticket fare for short orbital flights.
Until the price decreases, I'll have to settle for sending a digital-code version of this blog out into the universe via this site.