Tuesday, May 20, 2008

A Pee Cup For A Mascot?

The concept of 'branding", which meant one thing to a cowboy means something else today. Today we have the latest 'branding' from HealthPartners HMO in Minnesota. They decided they needed a better identity in their state so they created a mascot to help them. A large, walking, dancing urine specimen cup.

Petey P. Cup is his name.

Nope, I am not making this up. Check out a promotional video below, which includes Petey hanging out at some waterfalls (heh heh) and at the Mall of America while "Funkytown" plays in the background. Perhaps you'll notice there are really no people in this video, so I am not sure who is actually interfacing with Petey. Maybe people flee when they see him. And why is he leaning against a gigantic photo of George Bernard Shaw???

Another blogger notes that the medical group also has another mascot too -- Pokey The Syringe. At least they didn't call him Stabby The Needle.

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